The rapidly increasing worldwide demand for sustainable fishing has never been considered a problem in Atlantic Prime Seafood A/S. Being a company firmly rooted in the Greenlandic tradition where, in former years, sustainability was a simple prerequisite for survival, we have always regarded sustainability as an important part of our company policy.

In the old Greenlandic communities, over exploitation of natural resources inevitably would lead to starvation. This very old strategy, the natural sustainability, is the keystone that we proudly transfer to the modern, industrialized fishery of today.